The brand is born from the need to help people to be in balance of body, mind and soul; from being able to live in peace with oneself and blessings that nature gives us.

Seeks to provide hope with natural treatment alternatives energetic. Strengthening the knowledge of traditional Mexican medicine with the awakening and call of the mother of nature on the shaman. Many things are needed, but when the soul is cured, the rest does not matter.

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The image of the brand represents a Nahual who, within Mesoamerican beliefs, is a sorcerer or supernatural being who has the ability to take animal form. In this case, that of a xoloitzcuintle that according to Aztec belief, the Xolotls had been created by the gods to protect the living and guide the souls of the dead through the dangerous Mictlan, the underworld.

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The name Chaman de Ciudad is a  reinterpretation of the activities of a modern shaman. A shaman is an intermediary between the natural and spiritual worlds, traveling between worlds in a trance state. Once in the spirit world, he communicates with them to get help and be able to communicate it to whoever consults him. The brand offers a wide variety of products and services, although the most valuable thing it has is the exaltation of Mexican traditions and culture in the world.