The playroom is an Experience Design concept developed by studio from its origins, it was created for a Mexican furniture brand. The entire experience is designed to be a practical and guided solution for those who are carrying out an interior design project, whether they are clients or professionals who visit the space.
The experience has three steps to generate the best possible result. The first one "Get to Know you Better" is a brief questionnaire that allows to establish basic information of the client, such as: name, age, budget, areas to be remodeled, among others.

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The second one is called "How I want it to Look & Feel", here a tray is given to the user and he is asked to imagine the space in which we will work, once a visualization was made the user must select from a great variety of elements that are In the walls, these include: fabrics, woods, metals, stones, fibers, synthetics etc. Once the selection is made, a balanced composition is created with a color and materiality palette. By having the look and feel tray we can see the style or mixture of styles that the user is looking for, which allows us to provide decoration, elements and guidelines to create the ideal design.

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The third and final step is through an app that synchronizes with the brand online catalog allowing the users to make a moodboard of how the final space could look, taking as reference the look & feel, budget and questionnaire of the previous steps; When the app is finished, it sends you to the shop's link with a pre-selected cart and a quote.

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As part of the experience, the showroom has polaroid cameras that allow you to take photos of your design and process, that way you can later share on the project wall all your pictures.

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