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PANTONE 16-1546

Showroom Styling 

Styling Execution: Andrea Arechaga concept design Photography + Edition Daniel Ortiz/ Location: México City, México / Year: 2019

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In 2019 Living Coral 16-1546 was proclaimed the color of the year by Pantone, which is why we styled some pieces for the showroom of a Mexican furniture brand. The main idea of ​​the campaign was to show the brand's clients how to combine and accentuate their spaces with the coral color and the furniture sold.

This color emerges as a response to the need to connect, just as we do with social networks and technology, but in a natural way, like the reefs of coral that at the bottom of the sea are the refuge and home of endless animal and plant species.

This color is associated with positivism and summer, as it causes us joy and warmth. The campaign shows us how to combine this vibrant color with woods such as oak, tzalam, and even pine, for accessories we look for natural materials and neutral and clear colors to perceive the space as bright and spacious.

The coral color can be considered a daring color so it is recommended to accompany it with neutral elements and materials to avoid overloading the spaces and allowing the harmony of the place to prevail.

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