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Sazón 2Doce
SERVICE + INTERIOR ARCHITECTURE
Project design: Andrea Arechaga concept design / Branding: Andrea Arechaga concept design / Location: México City, México / Year: 2019
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We developed a concept of a contemporary Mexican restaurant that offers authentic Veracruz food for those who appreciate Mexican flavors and ingredients.
The brand seeks to project a clean and contemporary image to allow the dishes to have all the attention however we added accents of emblematic Mexican materials and textures.
What makes Sazón 2 Doce stand out from other concepts is the creation of a unique experience of the traditional flavors, where you can see local ingredients in traditional dishes prepared with contemporary techniques.
The house of Sazón 2 Doce seeks to transmit a national and contemporary atmosphere in each of the spaces. At the entrance you can see a water mirror that evokes the coast of the Gulf of Mexico.
As for the finishes, we can observe materials such as concrete, terrazzo, volcanic stone, and steel. The furniture has simple and clean lines with light and neutral colors, the accessories and cookware retake the materials such as terrazzo, and volcanic stone.