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WHITE CANVAS

SERVICE + INTERIOR ARCHITECTURE

Project design: Andrea Arechaga concept design / Branding: Andrea Arechaga concept design / Location: México City, México / Year: 2019

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For the interior architecture of the sandwich shop, we sought to generate in the user the feeling of being on a white canvas through light colors on the walls. To separate the different areas black tubular gates were used to frame dishes and fleeting moments within the space.
To allow the client to customize their dishes, a side bar was set up in front of the kitchen with different dressings, vegetables, and fruit creams to complement and customize the sandwiches.

Part of White Canvas's marketing strategy is to provide the ideal product and space to be photographed and thus have a great impact on social media, so the branding of all the packaging is one of the main elements. For the design of this, we tried to play with the brand's color palette and some elements that allude to paint stains.

The concept for White Canvas is a sandwich shop focused on dishes with colorful and healthy ingredients in a collaborative space in which the client is allowed to customize their food with a variety of ingredients with vibrant colors because we know that the more color your food has, the better you eat.

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