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IRENE COCINA DE HERENCIA

SERVICE + INTERIOR ARCHITECTURE

Project design: Andrea Arechaga concept design and Chef Ximena A. / Branding: Andrea Arechaga concept design / Location: Playa del Carmen, México / Year: 2022

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Irene is a concept of heritage cuisine, this implies extolling the knowledge as well as the direct and indirect experiences that a cook has, combining ingredients and techniques.

Irene looks to give women an opportunity in an industry that is mostly controlled by men. The brand seeks to respect the feminine, elegant and casual essence that is a fundamental part of the concept, giving the young talent an opportunity to achieve great things and generate a sensory experience.

Irene Heritage Kitchen is represented by an olive leaf, since it's considered one of the trees that nurture our heritage as humanity due to the time that has been present in our history.

The interior architecture design proposal we chose is based on a color palette in a deep blue tone that conveys peace, serenity and a sense of belonging in addition to the golden color that represents the olive tree.

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