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MASARYK

Showroom Styling 

Project: mytglvdk / Styling Execution: Andrea Arechaga concept design / Location: México city, México / Year: 2019

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This showroom belongs to a Mexican furniture brand, it’s located on one of the most important avenues in all of Latin America, Avenida Masaryk.

To highlight the building's contemporary and industrial atmosphere, large pieces of white sheeting have been placed on either side of the glass that, together, turn the building into a large sculptural element that provides greater brand visibility.

The first impression of the external structure prepares the visitor for a unique aesthetic experience inside. The welcome hall features concrete flooring which creates the idea of a factory and white walls that enhance the colors and shapes of the exposed pieces.

The space is divided into 5 galleries focused on different styles. The gallery at the entrance is the one that welcomes everyone who pass through the street, in it we can see the Comex color of the year, Emilia.

The second gallery has a Scandinavian style that stands out with yellow accents over neutral tones in gray and black color scheme, in terms of materials we can see different textiles and textures that bring to live the scene.

The gallery in the middle has a contemporary Mexican style and use warm tones as a base with terracotta accents and oak woods. As for the accent materials we can see black clay, wicker and copper.

The master bedroom, forth gallery, has a contemporary style with clean lines and neutral colors that maintain a sense of peace in the space, the materials are characterized by being timeless and rich in textures, with some accent pop colors to make it cozy and heartwarming.

And last but not least the studio gallery represents a home office with an Industrial decoration style, the color palette is with dark tones and we can see materials that accentuate the space such as leather and metals.

As complement of the showroom galleries, we added a children's area to allow parents to buy quietly and be inspired by some decorative elements and furniture that the brand has for children, mostly all in a Nordic style.

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